- Strategy Plan
- Vision and Mission
- Customer Relationship Management
- New Business Launch
- Existing Business Rebrand
- Strategic Relationship Building
- Creative Development
Consultants are expected to present powerful thinking. But what good are ideas, even brilliant ideas, unless executed? We deliver insights and work with you to put them into action.
One of the most common mistakes businesses make is to immediately go to the drawing board and develop a logo, website and collateral material. It is crucial to think first in order to properly define your target audience which plays a key role in how you present your products and / or services.
Many times business owners are so busy working in their business versus on it which is always an ongoing struggle, especially when budgets are tight. We help you take a step back offering suggestions on how to effectively develop your business while continually evolving and growing.
Marketing & Sales
- Marketing Plan Development
- Big Picture Thinking
- Competitive Analysis
- Vision and Mission
If you have don’t have a marketing strategy we can create one. If you do have one, we make sure it’s an integrated part of your business plan. We want to know where you want to go and the marketing plan helps guide us on how to get there. It doesn’t have to be complicated.
Most companies can’t be everything to everybody. Companies answer the problems of specific market segments. We help businesses analyze their potential markets and get laser focused on who to target and why.
We are literally bombarded by marketing messages. Most barely register on our radar. With so much clutter, it is absolutely critical to develop a message that hits home with your target market. We help you communicate with your target market by telling them about the answers you have for their problems. We take this one step further by making sure they understand why your solutions are different from the competition.
- Graphic Identity
- Logo Analysis and Recommendation
- Logo Creation
- Tagline Development
- Print and Digital Collateral
- Branded Products
The work that happens after a brand has been established is as important as the planning that went into establishing it in the first place.
Supporting a corporate brand must be viewed as a continuous long-term business practice not a short-term tactic. We help develop the leadership support, infrastructure processes and tools to align the organization with the brand. Our work elevates brand management from a functional level to a core corporate focus, helping integrate the brand into employee behavior, and ultimately into customer experiences.
- Website Analysis
- Website Design and Construction
- Content Management
- Electronic Newsletters
- Search Engine Optimization
Your site should be able to evolve with your company while remaining fresh and timely. The goal is to keep your visitors happy and increase business for your company with minimal maintenance. In addition we work with you to develop keywords that are relevant to your business and incorporate when building into the search engine optimization for your website.
It is very important to ensure that your website carries out your brand and to continually test what works and what doesn’t. We provide very affordable, yet result-oriented solutions for small to medium-sized companies. We understand the budget constraints many businesses face and yet you need a website to increase awareness.
- Account Setups
- Grow Your Online Community
- Company Branding
Because social media is continuously evolving, it can sometimes be difficult to keep up.
We can help manage your social media campaigns and assist with improving your response rates and return on investment. Let us design a social media plan specifically for your company to optimize your presence online and educate you on how to manage your accounts and / or we can handle everything for you.
- Corporate Identity Packages
- Collateral Material
- Direct Mail
- Print Ads
- Books and Catalogs
- Posters and Signage
Our team of professional graphic designers and marketing experts help you to build a powerful and recognizable corporate brand that gives uniqueness to your company.
A strong corporate identity reinforces brand recognition among your target audience. Get the same proven marketing the big enterprises receive. With our help, your company will get noticed and presented in the light you’ve dreamed of.
- PR Strategy Development
- Media Kit Development
- Media Relations
- Article Placement
- Special Events
- Community Awareness
- Image Management
- Strategic Introductions
Orchestrated efforts deliver building yields. It nurtures new relationships even as it reinforces existing ones. The first step is to make your company and its key personnel one of the experts the media uses for information. We prepare you in advance so it’s a smooth process for both your company and the media.
We write and distribute press releases and feature stories that position your company as one of those experts and work with the media to put you on their radar, turning you into the go-to-source for information in your industry.
There is no “off the shelf” here. We customize a strategy that works hand-in-hand with your message and brand. Our job is to raise greater awareness of our client’s product or services and translate that awareness into brand loyalty. This in-turn increases sales while increasing the probability of long-term growth for our clients.
- Concept & Creative Development
- Media Buying & Placement
- Online Advertising
- Print Ads
- Radio & TV Commercials
- Branded Products
In an instant, sometimes silently, great advertising provokes a dialogue that conveys the essence of your brand. It’s calculated strategy. This is why we approach every brand campaign, product promotion, commercial and brochure with a discipline that is immune to style over substance. We know a brilliant idea is only brilliant if a client’s business grows as a result.
We do our best to negotiate place with media outlets to maximize our client’s advertising dollars spent on their advertising campaign.
While it is not possible to know 100% what works and what doesn’t, we manage the process while working with your company and employees to incorporate tracking techniques as part of day-to-day operations.
- Sales Conferences & Retreats
- Holiday Parties
- Product Launches
- Trade Shows
- Production & Promotion
We will custom design and research options for you, create a goal-oriented event plan, organize and manage all details of your event. If increasing traffic to your event is the goal, we develop a plan that combines your website, social media and e-blasts to your target audience.
You also want to make sure you use the event to increase your brand awareness. There’s no such thing as shameless plugs with event planning – we get your corporate logo and company name sprawled everywhere we can.
- Design & Development
- Copy Writing
- Database Management
- Auto Responder Campaigns
- Campaign Tracking & Reporting
As always, we will ensure your newsletter carries out your brand and through calculated planning drive traffic to your internet site. We manage the process from beginning to end so you can concentrate on fulfilling the needs of your customers and clients.
We track your campaigns, measure the results and continuously work towards improving the deliverability.
The design and content of your blog is critical and should reflect your corporate style and the image you with to project. We can develop a totally new custom designed blog, or improve an existing one.